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Das Logo muss grs̲ser! ist unter Grafikdesigern weltweit ein running gag, der ihre Zusammenarbeit mit Auftraggebern res|miert, die unter Marketing vor allem Reklame verstehen. Grafikdesign wird meist von Nicht-Designern (z.B. im Marketing) beauftragt und beurteilt. Und wenn dann Welten (und Egos) aufeinander treffen, sorgt das nicht nur f|r Missverstñdnisse und Frustration, sondern am Ende auch f|r schlechte Ergebnisse. Dieses Buch der leidenschaftlichen Grafikdesignerin Rebekka Ludwig vermittelt Nicht-Grafikern die Grundlagen guter Gestaltung und hilft ihnen so, die beauftragten Grafikdesigner besser zu briefen, zu verstehen und eingereichte Entw|rfe besser zu beurteilen. Ludwig schafft gestalterische Kompetenz und Urteilssicherheit dort, wo sonst persn̲liche Geschmc̃ker entscheiden - damit Auftraggeber und Grafiker die gleiche Sprache sprechen und am Ende die gute Gestaltung gewinnt.

Graphic arts.

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Graphic arts --- Computer programs. --- Adobe Photoshop.

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Epica Book 33 features inspirational work from the 2019 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications. As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epicas unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.

Commercial art --- Advertising campaigns --- Awards --- Graphic Arts --- Design

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Schritt für Schritt Infografiken erstellen: von der Idee bis zum Design; Diagramme, Prozesse, Vergleiche, Karten u.v.m. verständlich darstellen; Über 100 wichtige do's und dont's bei der Umsetzung berücksichtigen.

Visual communication. --- Information visualization. --- Graphic arts --- Computer animation. --- Computer graphics. --- Design.

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Gain proficiency with OpenGL and build compelling graphics for your games and applications About This Book Get to grips with a wide range of techniques for implementing shadows using shadow maps, shadow volumes, and more Explore interactive, real-time visualizations of large 2D and 3D datasets or models, including the use of more advanced techniques such as stereoscopic 3D rendering Create stunning visuals on the latest platforms including mobile phones and state-of-the-art wearable computing devices Who This Book Is For The course is appropriate for anyone who wants to develop the skills and techniques essential for working with OpenGL to develop compelling 2D and 3D graphics. What You Will Learn Off-screen rendering and environment mapping techniques to render mirrors Shadow mapping techniques, including variance shadow mapping Implement a particle system using shaders Utilize noise in shaders Make use of compute shaders for physics, animation, and general computing Create interactive applications using GLFW to handle user inputs and the Android Sensor framework to detect gestures and motions on mobile devices Use OpenGL primitives to plot 2-D datasets (such as time series) dynamically Render complex 3D volumetric datasets with techniques such as data slicers and multiple viewpoint projection In Detail OpenGL is a fully functional, cross-platform API widely adopted across the industry for 2D and 3D graphics development. It is mainly used for game development and applications, but is equally popular in a vast variety of additional sectors. This practical course will help you gain proficiency with OpenGL and build compelling graphics for your games and applications. OpenGL Development Cookbook ? This is your go-to guide to learn graphical programming techniques and implement 3D animations with OpenGL. This straight-talking Cookbook is perfect for intermediate C++ programmers who want to exploit the full potential of OpenGL. Full of practical techniques for implementing amazing computer graphics and visualizations using OpenGL. OpenGL 4.0 Shading Language Cookbook, Second Edition ? With Version 4, the language has been further refined to provide programmers with greater power and flexibility, with new stages such as tessellation and compute. OpenGL Shading Language 4 Cookbook is a practical guide that takes you from the fundamentals of programming with modern GLSL and OpenGL, through to advanced techniques. OpenGL Data Visualization Cookbook - ...

Computer graphics. --- Automatic drafting --- Graphic data processing --- Graphics, Computer --- Computer art --- Graphic arts --- Electronic data processing --- Engineering graphics --- Image processing --- Digital techniques --- OpenGL. --- Open GL --- Open Graphics Library